Belleville has become one of the most influential specialty coffee roasters in Paris. Founded with the ambition to make high quality coffee accessible while continuously supporting farmers and suppliers, Belleville moved modern coffee movement in France. What started as a small and passionate operation has grown into a respected roastery known for precision, character driven coffees, and long term producer relationships.
At the heart of their production for many years stood a Giesen W15A roaster. The W15A offered Belleville the perfect balance between control and capacity. With 15 kilogram batch sizes, it allowed the team to develop refined roast profiles while steadily scaling their production. The machine became an essential part of their identity, supporting their pursuit of clarity, sweetness, and balance in every coffee.
As the company continued to grow and demand increased, the need for greater capacity became clear. After an accident with their trusted W15A, the team upgraded to a Giesen W30A Pro. This move marks an important new chapter in their roasting journey.
The W30A Pro doubles production capacity while maintaining the consistency and control Belleville values. With advanced automation features and improved efficiency, the machine supports a seamless workflow and allows the roasting team to focus on profile development and quality assurance. The upgrade ensures that Belleville can continue to scale without compromising the craftsmanship that defines their coffee.
Belleville’s story reflects what many specialty roasters experience. Growth brings new challenges, and the right equipment plays a crucial role in maintaining quality at every stage. From the W15A to the W30A Pro, Giesen has been proud to support Belleville as they continue to refine their craft and share exceptional coffee with a growing community.
To see their full journey and hear directly from the team behind Belleville, watch the complete Giesen Roaster Stories episode.