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Giesen Roasting SolutionsApr 22, 2025 4:15:19 PM2 min read

Giesen New Corporate Identity

We are proud to announce a new chapter in our journey.

 

 

From today onward, Giesen Coffee Roasters will operate under a new name: Giesen Roasting Solutions. This rebranding reflects our evolution as a company, expanding our focus from exceptional coffee roasters to complete roasting solutions that serve professionals across the globe. Alongside this change, we are thrilled to unveil our completely redesigned website. Built with our customers and partners in mind, the new platform offers an improved user experience, richer content, and easier access to the tools and knowledge roasters need to succeed. We invite you to experience the future of Giesen Roasting Solutions.

  • Full

    A L L E S   U I T   É É N   B R O N 

    Thanks to the quality work of the past 20 years, we have developed so strongly as a company that we now provide complete roastery solutions for top-level clients. Our new corporate identity embodies this evolution.

     

At the heart of Giesen Roasting Solutions lies a deep commitment to our brand values—Dutch Design and Craftsmanship. These principles have guided our journey from the very beginning and continue to shape everything we do. Inspired by the iconic aesthetics of Dutch Design, our products embody a timeless form paired with cutting-edge functionality. But we go far beyond the roaster itself. Our innovative approach enables us to offer Full Plant Solutions—comprehensive systems that support every stage of the roasting process, tailored to the needs of our clients worldwide.

  • De G

    D E   K O N I N K L I J K E   G

    A proud new icon that celebrates the unmistakable face of GIESEN by using the same formal design elements. Product and brand speak the same language.

Every Giesen machine is the result of skilled hands and local expertise. Built in the Netherlands with meticulous attention to detail, each product reflects our pride in quality, durability, and authenticity. We believe that true craftsmanship cannot be rushed, and that excellence is born from care, passion, and tradition. With Giesen Roasting Solutions, you're not just investing in technology—you're becoming part of a legacy defined by thoughtful design and enduring craftsmanship.

  • Trots Letter

    D E   T R O T S E   L E T T E R S

    The letters of GIESEN are simple, proud, solid, and neutral. They are free of decoration and provide an ideal basis for use at various levels.

As we embrace this new chapter as Giesen Roasting Solutions, our mission remains unchanged: to empower roasters with the tools, knowledge, and support they need to thrive. This rebranding is more than just a new name—it’s a reflection of our ongoing growth, our dedication to excellence, and our vision for the future of coffee roasting. Whether you’ve been with us from the beginning or are just discovering our brand, we’re excited to have you on this journey. Together, we’ll continue to set new standards in quality, innovation, and partnership. Welcome to the next era of Giesen.

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