From June 26 to 28, the world's biggest coffee event is back on the agenda; the World of Coffee! This year, we would love to meet you in Geneva and in this blog we would like to tell you a bit more about the event.
Giesen Roasting Solutions
First of all, this is a special fair for us as we are presenting ourselves for the first time at a major trade fair as Giesen Roasting Solutions. This name fits perfectly with the direction we are taking as a company in the near future. Our exhibition stand will be completely in the style of our new corporate identity and will be related to the announcement we will make during this event. If you want more information about this change, please visit this blog post.
About the World of Coffee
We are excited to attend World of Coffee, the premier event for coffee professionals that travels to a different European city each June. Organized by the Specialty Coffee Association, this dynamic gathering has become a cornerstone for the global specialty coffee community. We've watched it grow impressively over the past nine years, from just 3,000 visitors and 45 exhibitors to over 11,000 visitors and more than exhibitors in 2024. We're proud to be part of this vibrant event, connecting with industry leaders, sharing our innovations, and celebrating the craft of coffee roasting.
Something new is brewing...
The World of Coffee is the event where we turn out. Previously, we presented the fully automatic W6A Pro, the then largest electric coffee roaster on the market, the W15E, and showed largest coffee roaster the W140A Pro. This year too, we are coming up with a big announcement. Perhaps the biggest announcement since the start of Giesen...
Meet us there!
Are you planning to come to Geneva and would like to speak to us in detail on the spot? Then we'd love to hear from you! Contact us via the contact page to book an appointment. Are you unable to come to the fair but would still like to be kept informed? Then subscribe to our newsletter!
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